Redesigning the World

Jouéur is reframing society with confident, bold young leaders. The Black Owned confidence culture company— the world's first ever, is now revolutionizing the fashion space by prioritizing not the fashion but the psychological effects of it. We are using luxury fashion to empower the minds of underserved young adults and raise positive self image and mental health. By transforming luxury fashion from a symbol of individual status into a beacon of communal belonging and esteem, Jouéur is not only increasing confidence and mental health, but rewriting social norms that benefit us all. With a French origin translating to “Player,” in English, Jouéur is not something you wear, it is something you are. Something you believe in, belong to, and identify with. Jouéur is not about the fashion, it’s about you.

It's in you, not on you.

You in?


You've been suffering in silence. Over time, enduring isolation and the silent toll of prolonged brutality have profound effects on our self esteem.


Jouéur leverages luxury fashion to enhance self-image, foster a sense of belonging, and elevate self-esteem, resulting in a proven increase in confidence.


Enhancing your self-esteem is key to fulfilling your fundamental need for confidence, enabling you to shape your own reality and influence societal change.

It's In You, Not On You

"Jouéur is able to make empowerment and inclusion attractive and appealing again. The future is limitless and Jouéur is revolutionizing it."

"Jouéur being a Black-Owned psychology and fashion company with the goal of increasing self-image in Black and Brown communities is beyond revolutionary."


Fashion, psychology, and REVOLUTION.


In a world with so much separation and division, Jouéur gives you belonging.


Whatever you believe to be true, is true. Jouéur brings out the best in you.


The art of perception. Fashion has the ability to improve the way others and yourself, think about you. Jouéur has you covered.