Jouéur is the Black Owned "psych-fashion" company— the world's first ever. We are revolutionizing the fashion space by prioritizing not the fashion but the psychological effects of it. We are using luxury fashion to empower the minds of underserved communities and raise mental health. By transforming luxury fashion from a symbol of status into a beacon of social acceptance and shared experience, Jouéur is not only increasing confidence and mental health, but rewriting social norms that benefit us all. With a French origin translating to “Player,” in English, Jouéur is not something you wear, it is something you are. Something you believe in, belong to, and identify with. Jouéur is not about the fashion, it’s about you.
It's in you, not on you.
Fashion, psychology, and REVOLUTION.